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Branding and Identity
Branding and Identity

A solid "brand of trust" must accompany all profit-building programs for retail facilities.

GRFI/The Frerichs Group’s branding and identity solutions for financial institutions’ new and existing retail facilities help build high-profit sales.

New methods of conducting retail marketing and building "brands of trust" for financial institutions call for identity solutions that increase emotional bonding with the customer.


The power of a clear point of difference will give your financial institution great strength in improving high-profit sales and awareness in entering new markets.Steps for establishing a clear point of difference, and for defining your financial institutions’ essence and strengths, are:

1. List your core brand values
2. Describe your brand message
3. Define your brand personality
4. Reflect your "brand" in your "brand identity"

Call now to discuss how your financial institution can build a "brand of trust" and establish a clear point of difference in your marketplace. 888-856-5161.