Business
and Professional Markets
We are broadly experienced in dealing with marketing
issues for technology – based products
and services, low-tech products and their distribution
channels. We are well versed in probing the chemistry
of business decision makers in corner offices
and plant floors. This specialty involves tracking
corporate wants – all aimed at helping
clients detect and interpret the business/professional/industrial
marketplace.
International Markets
We work with European manufacturing networks
to help build export marketing programs. It
centers on training network member teams to
translate alliances into business action, and
develop effective marketing support/promotional
materials. Because so many clients have international
business interests, we have also developed
a capacity to conduct market assessments in
Europe and the Pacific Rim. Such evaluations
are similar to the type we do in the United
States. We will often work with our overseas
partners to carry out the international market
investigations.
Legal Research
We have an extensive track record in the conduct
of marketing investigations for corporate clients
and law firms. This includes advertising performance,
substantiation of claims, cause and effect
of market response to sales messages; measures
to resolve restraint of trade and antitrust
issues; trademark, brand and trade infringement;
consumer opinion.
Plus – expert witness testimony
Training/Education for Marketing
Our rich experience in studying the dynamics
of business buying and motivation enables
us to conduct training sessions and seminars
for client staffs. Frequent seminar topics
are: understanding customer needs; how to
organize and mount marketing programs; sales
and promotional methods.
Consumer Qualitative Research
Typically, small scale, exploratory research
studies designed to probe the dynamics of
consumer beliefs, attitudes, interests/opinions,
reasons-why, and marketing opportunities.
Focus Group Sessions
In-depth Interviews
Research with Special Audiences, such as:
| Professionals |
Ethnic Groups |
| Technical |
Children |
| Retail/wholesale trade
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Consumer Quantitative Research
Survey research studies designed to generate
statistically reliable information about “target
audience” consumers – habit patterns;
awareness, usage and attitudes; media behavior;
opinion
WATS/Local Telephone Interviewing
Central Location Interviews
Personal Interviews
Online Surveys
Mail Questionnaires
Existing Consumer Database Analysis
Healthcare
Senior staff members will conduct the research
and consult on the development of comprehensive
marketing plans and strategies for hospitals
and other providers of healthcare services
and/or equipment
This work includes survey samplings of physicians,
consumers, third party influences, and other
healthcare professional audiences.
Research Support Services
In-house support functions are designed to
insure high quality and cost efficient execution
of all project assignments.
• Access to On-line Computer Databases
for Market and Trade Zone Demographics and
Lifestyle Measures
• Secondary (Library) Research for Background
Information
• Questionnaire Design and Pre-coding
for Electronic Tabulation
• Field Supervision
• Local and National Interviewing
• Coding and Tabulation
• Charts and Exhibits
• Report Preparation
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