Strategic Distribution Planning
Market Screening
Site Evaluations
Regression Modeling
Allocation and Prioritization of Capital Investment
Merger Strategies & Acquisitions
Market Research
Brokerage/Property Acquisition
Architecture/Interior Design
Construction Management
Merchandising
Video Systems: A.I.D.A.Vision
Branding and Identity

Market Research - Howard Gordon


Howard L. Gordon, Principal. Formerly Vice President Manager of Marketing Research, Marsteller Advertising Agency, Professor Northwestern University

Published articles include:
1. Yes, Virginia, Research Helps Make Better Ads,. Journal of Marketing; Advertising Management Texts.
2. How to Reach the Business Audience in the U.S.,. Media International.
3. The Attitude Audit . An Aid to Media Selection ,. Media Decisions.
4. How Important is the Chain Store Buying Committee,. Journal of Marketing.
5. What's the Next Breakthrough in Research?,. Journal of Marketing.
6. How to Pretest Advertising,. Journal of Advertising Research.

Contact Info:
To discuss your market research needs, please contact Howard Gordon or George Frerichs at 888-856-5161.