Market
Research - What to Look For in a Marketing
Counseling and Research Firm
1. Do they
truly provide objectivity in project?
2. Will you get attention from the principals?
Are they accessible?
3. Will your account be important?
4. Do they demonstrate concern with project objectives
5. Do they know how to exploit secondary sources?
6. Will they push you? Or will you pull them?
7. Do they pay attention to detail?
8. Are they good stewars of your money?
9. Do they have a track record in putting research
to work?
10. Are they enthusiastic?